Twitter Music Home Page: Desperately Seeking Relevance

Twitter Music launched strong and took a nosedive, but it’s still clawing for air, apparently.

It has redone its landing page, giving it a fresh coat of paint consisting of alternating images that appear to be taken from album covers.

But can anything really save it from irrelevance?

The Twitter buzz machine was in full swing and did a fantastic job really when it hyped #music ahead of its launch by allowing only “select” users access. Trouble is, they did that job a bit TOO well. #Music was overhyped and unable to live up to the high expectations it had created. Kind of like how the Segway was supposed to “revolutionize transportation” and just . . . didn’t. Yes, I just make that comparison.

Since then, they’ve added genre and popularity charts – and while this is a handy feature, it doesn’t detract from one simple fact: #Music kinda sucks.

Not sure of your experience, but I can’t log in half the time (and why do I have to log in so many times?) and why go there to listen to clips of songs that I then have to purchase via iTunes when I just stream Pandora for free?

The draw to #music for many of us was the ability to listen to music in-stream and not have to leave Twitter. But this isn’t what happens. #Music isn’t convenient to use at all. It’s just another tab to have open. Who has room on their screen for that?

Even better question: Why care about this app at all? Sure, you can see “what’s trending” (if you really care about that so much). It’s really just a way for artists to sell tracks, it seems. There aren’t many reasons for you and I to be there outside of making a purchase.

#Music’s new home screen alternates between at least four striking images, targeting a wide swath of the Twitterverse’s populace.

The SciFi crowd:

The hippies, er, hipsters as those crazy kids like to be called:

All those sexy people (you know who you are):

And the Jack Dorsey look alike crowd (yes, there’s a crowd for that, we imagine):

Does this re-envisioned landing page make #music more attractive to you? Or does it just make you squirm a little, like you’re watching “that kid” as he desperately tries to fit in?

Twitter may want to stick to what it does best. And maybe follow its own advice around simplicity.

(Image from #Music)

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.
Publish date: June 3, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT