Bloomberg has long recognized the power of social media, integrating more Twitter data into its platform. Now, Twitter is partnering with Bloomberg to improve financial alerts.
Twitter’s Stephen Morse blogged about the partnership:
This new agreement will further enhance financially relevant information found on the social media platform for users of the Bloomberg Professional service. Bloomberg’s offering for customers now includes a live feed of curated financial Tweets, alerts on spikes of Tweet activity related to companies, sentiment analysis, and the ability to graph historical Twitter volume related to securities or topics, with even more features planned.
Bloomberg has been integrating Tweets for its customers since April 2013. This partnership will increase the amount of Twitter data available on @TheTerminal, improving alerts provided through the Bloomberg Social Velocity tool. Twitter helps watch for unexpected jumps in conversation volume, which can be important data for traders.
Bloomberg’s global head of product, Ben MacDonald, commented on the partnership in a blog post:
Our customers have told us that Twitter helps them uncover early trends, breaking news, and sentiment shifts, which may be indicative of changing market conditions. By incorporating real-time information from Twitter into their workflow, Bloomberg makes this data accessible and discoverable so that our clients can react quickly to important news and trends.