Twitter Is Bullish About This Weekend’s PBR Livestream

The social network will livestream this weekend's PBR Built Ford Tough Series event from the Tacoma Dome

Headshot of David Cohen

Twitter continues to saddle up when it comes to livestreaming sports, and that’s no bull.

The social network is teaming up with Professional Bull Riders to livestream the PBR Built Ford Tough Series event at the Tacoma Dome in Tacoma, Wash., this weekend.

The livestream will be available to all logged-in and logged-out Twitter users in the U.S. starting at 10 p.m. ET April 22, via or @PBR, and PBR and Twitter said advertising packages with TV-style ad spots are available.

Glam metal band Warrant will also serve as the “PBR House Band,” performing the national anthem, as well as “the musical beds leading up to and under each ride” and during intermissions. David Cohen is editor of Adweek's Social Pro Daily.