Twitter and London’s Royal Opera House Are Joining Forces to Share Operas Entirely in Emojis

Just in time for World Emoji Day

Image courtesy of TonyBaggett/iStock

Many stories are told via emojis, but Twitter and London’s Royal Opera House are taking it to the next level on Monday, July 17, in honor of World Emoji Day, using them to tell the story of an entire opera.

This isn’t the first collaboration between these unlikely partners: They first joined forces to tweet an opera in August 2009.

On Monday, the Royal Opera House will be tweeting all day long using emojis—and only emojis—to share the story of famous operas and ballets. There will be a new tweet every 30 minutes.

Twitter users can win pairs of tickets by correctly identifying the opera or ballet being expressed via emoji.

Twitter will do its part by promoting the initiative as a trending topic.

Dara Nasr, the social network’s managing director for the U.K., said emojis are used “billions of times” annually on Twitter, and the project marks “a fantastic and unique way” for the Royal Opera House to attract a new audience.

Royal Opera House head of marketing communications, audiences and media Jeremy Paul cited Twitter’s “unprecedented scale” as the motivation behind the collaboration. David Cohen is editor of Adweek's Social Pro Daily.