Twitter Snags Local Social Discovery Firm Spindle

Startup company to shut down after acquisition

Spindle, a local discovery startup that offered users "the best social updates" from establishments in about a dozen North American metro areas, has been acquired by Twitter, the company announced Wednesday in a blog post.

"We’ve spent the past two and a half years building a product that helps you answer the question: 'What’s happening nearby right now?' Every time we’ve experimented and looked beyond local discovery, we’ve been amazed by the breadth and quality of content shared on Twitter. By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what’s happening around you," Spindle wrote in the post.

According to Mashable, ex-Microsoft engineers started Spindle, and the company raised about $2 million before joining Twitter.

The acquisition means Spindle's staff will be moving from Boston to San Francisco and shutting down its current operation, Spindle's blog post said: "As part of this change, we’ll be sunsetting the Spindle service today to focus on these new and exciting opportunities."

As of this writing, the app has already vanished from the App Store.

Publish date: June 19, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT