Twitter will use Postano’s Command Center, displaying real-time Twitter analytics and content during the debate. The Command Center works with Twitter’s recently-announced Curator service, showcasing notable tweets throughout the debate.
Postano president Justin Garrity commented on the partnership in a press release:
Twitter is the best source for real-time information and insight around politics. Postano connects directly to Twitter’s API services and provides a highly visual lens to the activity around the debate. We are able to track and analyze the data in real-time, revealing opinions on a given candidate or issue, which has become a powerful tool for the media. The key here, and what the Postano platform does really well, is making that data and content easy to understand with clear and powerful visuals. We’re thrilled about partnering with Twitter and looking forward to providing real-time insight at the debate.
Sean Evins, manager of Twitter’s government and politics team, talked about what Postano has to offer:
When people have conversations about political debates, they turn to Twitter first. We’re excited to partner with Postano during the next Democratic debate to highlight live political conversations from voters across the country using data-driven visuals that are engaging, easy to understand and informative.
Readers: Do you plan to watch the debate on Saturday?