Twitter Taps Refinery29 COO as Its New Head of Twitter Client Solutions

Sarah Personette will begin leading the social network’s global sales team in mid-October

Sarah Personette Twitter
Headshot of David Cohen

Refinery29 chief operating officer Sarah Personette will join Twitter in mid-October as head of its Twitter Client Solutions global sales team.

She will be based in New York and report to head of customers Matt Derella, overseeing global regional Twitter Client Solutions leaders, global brands and brand strategy, while Derella focuses on content partnerships, self-serve advertising, operations and Twitter services.

Prior to Refinery29, Personette served as vice president of global business marketing at Facebook, building and leading that social network’s global agency team. She also worked with ad agencies Universal McCann Worldwide, Mediavest (now Spark Foundry), Mediaedge:CIA (now part of Wavemaker) and Starcom Worldwide.

Derella welcomed her with a series of tweets, and Personette responded.

She also said in a statement, “I feel incredibly honored to be joining Twitter at this time and with this team. Twitter creates the forum for people’s voices to be heard, and that is hugely meaningful for brands who want to make genuine connections. I look forward to working with the top marketers in the world to help them move consumers from inspiration to action.” David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 10, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT