Twitter, The CW, Ford Team Up on Twitter Amplify Campaign for Upfront

Twitter, The CW and Ford teamed up on the first Twitter Amplify deal in a television upfront.

Twitter, The CW and Ford teamed up on the first Twitter Amplify deal in a television upfront.

The automaker will sponsor the yearlong Amplify deal across CW shows starting with the premiere episode of The Flash Tuesday night and running through the third quarter of 2017 on other titles including Supergirl, Arrow, DC’s Legends of Tomorrow and Supernatural.

Twitter said in an email to SocialTimes that content planning for the social network is integrated into investment planning, and the TV network can tie online content to its most popular series, enabling Ford to connect with an engaged audience.

According to Twitter, The CW will develop multiple creative executions, including weekly episode recaps, highlights culled from fans’ tweets and sneak peeks at upcoming episodes.

As each episode is airing, Ford will promote video tweets via the Twitter accounts of CW series, and the automaker will also run pre-roll ads with the content.

Readers: What are your initial thoughts on this effort by Twitter, The CW and Ford?

Image courtesy of The Flash Facebook page. David Cohen is editor of Adweek's Social Pro Daily.