REVEALED: Twitter UK’s Top 10 Brand Advertising Campaigns Of 2012

EE, Starbucks, Coke and Puma have been named amongst the top ten most well-promoted advertising campaigns on Twitter in the United Kingdom in 2012, based on a range of data including engagements, reach and impressions.

4G mobile phone operator EE finished top of the poll, receiving praise for its strong October launch campaign, and Starbucks UK’s #FreeStarbucks promotion in March finished second.

The top ten can be seen in full below.

  1. @EE, brand launch campaign, by MEC (October)
  2. @StarbucksUK, #FreeStarbucks campaign, by Mannigottlieb OMD (March)
  3. @Puma, Usain Bolt’s 100 metre final campaign, by Zenith Optimedia (August)
  4. @DairyMilk, sample giveaway for puzzle solvers, PHD (September)
  5. @EASportsFifa, to promote the launch of Fifa13, MediaCom (September)
  6. @EnterTheCabinUK, Lionsgate promotion for launch of the film ‘Cabin in the Woods’ by MEC (April)
  7. @CokeZone, #freecocacola trend, by Vizeum (September)
  8. @AdidasUK, Olympics closing ceremony campaign, by Carat (August)
  9. @NowTV, Sky’s launch campaign, by MediaCom (August)
  10. @AssembleLive, Disney Pictures promotion for launch of The Avengers movie from Disney Pictures, by Carat (April)

(Source: Marketing Magazine.)

Publish date: December 17, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT