Twitter Users Kicked It Up a Notch During the FIFA Women’s World Cup France 2019 Final

The U.S. Women’s National Team’s 2 goals sparked conversation, but so did 'equal pay'

After 52 matches, Team USA came out on top U.S. Women's National Team/Twitter
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The chants for “equal pay” that rang out at Parc Olympique Lyonnais in the Lyon suburb of Décines-Charpieu in France after the U.S. Women’s National Team defeated the Netherlands to win FIFA Women’s World Cup France 2019 caused tweets about “pay” to spike by five times Sunday compared with prior to the match that morning.


Twitter shared a recap of activity on its platform following the 52-match tournament, which kicked off June 7.

The five most-tweeted-about matches were:

  1. U.S. vs. Netherlands (final)
  2. England vs. U.S.
  3. France vs. U.S.
  4. France vs. Brazil
  5. U.S. vs. Thailand

The five moments that generated the largest peaks of conversation, based on tweets per minute, were:

  1. U.S. beats Netherlands to win World Cup, July 7
  2. Rose Lavelle scores in minute 69 of the final to give the U.S. a 2-0 lead over the Netherlands, July 7
  3. Megan Rapinoe scores on a penalty kick in minute 62 of the final to give the U.S. a 1-0 lead over the Netherlands, July 7
  4. U.S. beats England to advance to the final, July 2
  5. Alex Morgan scores to give the U.S. a 2-0 lead over England and “sips tea” during her celebration, July 2

The five countries that tweeted the most about FIFA Women’s World Cup France 2019 were:

  1. U.S.
  2. Brazil
  3. England
  4. France
  5. Spain

The most-mentioned players during the tournament were:

  1. Rapinoe
  2. Morgan
  3. Marta, Brazil
  4. Cristiane Rozeira, Brazil
  5. Ali Krieger, U.S.

The most-tweeted-about teams during the Women’s World Cup were:

  1. U.S.
  2. Brazil
  3. England

The most-discussed brands on Twitter during the event were:

  1. Nike
  2. Budweiser
  3. Visa

The most-tweeted-about players during the final match Sunday were:

  1. Rapinoe
  2. Lavelle
  3. Morgan
  4. Tobin Heath, U.S.
  5. Julie Ertz, U.S.

The most-tweeted-about moments during Sunday’s match were:

  1. The final whistle
  2. Lavelle’s goal
  3. Rapinoe’s goal
  4. The postgame awards ceremony and conversations about pay and women’s empowerment
  5. Team USA lifts the trophy

The most-retweeted tweets about the FIFA Women’s World Cup France 2019 final match were:

And the most-tweeted emojis about the match were:

Twitter David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 8, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT