Twitter Is Adding a Livestreaming Video App to Apple TV, Fire TV and Xbox One

Users can watch Thursday Night Football games

Headshot of Marty Swant

Anyone who wants to watch livestreaming content on Twitter will soon be able to from an actual television.

Twitter is launching an app for Apple TV, Amazon Fire TV and Microsoft's Xbox One that will allow anyone with one of the devices to watch Twitter-streamed content such as NFL games or political talk shows without using a paywall or logging into a Twitter account. The free app, announced today, is available in select global markets. 

"These devices will bring Twitter's live streaming video experience to life on the TV screen," Twitter CFO Anthony Noto said in a statement. "Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs."

Through an exclusive partnership with Apple, viewers with a fourth-generation Apple TV also will be able to watch live video while checking out tweeted video clips with a side-by-side experience.

Throughout this year, company has announced a series of livestreaming partnerships with the NFL, MLB, NBA, Bloomberg News and others as it pivots from being only a social network to a destination for video content. (The company already had a livestreaming partnership with CBS News to livestream both the Republican and Democratic national conventions.)

Here's a look at how the content will appear with the Twitter app:

@martyswant Marty Swant is a former technology staff writer for Adweek.
Publish date: September 14, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT