Twitter And Viacom Announce Social TV Partnership

Viacom has joined the likes of ESPN and Fox in teaming up with Twitter on a social TV partnership.

Twitter announced yesterday that it has joined forces with Viacom to create social video ad campaigns around programs on MTV, CMT, VH1, Nickelodeon, Comedy Central and other channels.

The partnership is part of the newly launched Twitter Amplify program, which allows media companies to push small video clips on Twitter — think sports highlights or storm footage — out to followers, accompanied by a brief pre-roll or post-roll video ad.

The Viacom/Twitter team-up – which we predicted back in April – will launch with the 2013 MTV Video Music Awards, set to air August 25.

During the show, Viacom’s flagship brand MTV will screen real-time highlights of notable moments from the show via Twitter, supported by sponsors.

To read more about the implications of the Twitter/Viacom deal, check out this AllTwitter essay, “Twitter, Viacom And The Future Of Micro-Blogging.”

Publish date: June 20, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT