Twitter’s Best of 2018 Was Highlighted by BTS, El Rubius and a Barack Obama GIF

The day with the most tweets was Feb. 25, for the Olympics closing ceremony

More than 500 million GIFs were tweeted this year - Credit by bombuscreative/iStock
Headshot of David Cohen

K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President Barack Obama, came from Twitter user @SummerCansler.

BTS also took the title of most-tweeted-about in 2018, while the day of the closing ceremony for the 2018 Winter Olympic Games from PyeongChang, South Korea, Feb. 25, was the day with the most tweets in 2018, and more than 500 million GIFs were tweeted this year, for an average of 1.6 million per day, or over 1,000 per minute.

2018, Twitter-style
Twitter

The most-liked tweets of 2018 were:




The top retweets of 2018 were:




The most quoted tweets of 2018 were:




The most tweeted hashtags of 2018 were:

  1. #nowplaying
  2. #newprofilepic
  3. #bbb18 (Big Brother Brasil)

The most-tweeted about celebrities in the U.S. in 2018 were:

  1. BTS
  2. LeBron James
  3. Kanye West
  4. Drake
  5. Exo
  6. Ariana Grande
  7. Cardi B
  8. Beyoncé
  9. Park Ji-Min
  10. Nicki Minaj

The year’s most-tweeted-about movies were:

  1. Black Panther
  2. The Avengers: Infinity War
  3. The Incredibles 2
  4. Star Wars: The Last Jedi
  5. Deadpool 2
  6. Love, Simon
  7. A Wrinkle in Time
  8. Jurassic World: Fallen Kingdom
  9. Crazy Rich Asians
  10. The Shape of Water

The most-tweeted-about television shows of 2018 were:

  1. Saturday Night Live
  2. Roseanne
  3. Grey’s Anatomy
  4. The Walking Dead
  5. Big Brother
  6. The Voice
  7. Live PD
  8. Supernatural
  9. Game of Thrones
  10. Riverdale

And the most-tweeted-about streaming shows were:

  1. 13 Reasons Why
  2. Stranger Things
  3. Black Mirror
  4. Queer Eye
  5. The Handmaid’s Tale

The most-tweeted-about musicians in 2018 were:

  1. BTS
  2. Kanye West
  3. Drake
  4. Exo
  5. Ariana Grande
  6. Cardi B
  7. Beyoncé
  8. Park Ji-Min
  9. Nicki Minaj
  10. Rihanna

2018’s most-tweeted-about movements were:

  1. March for Our Lives
  2. National Football League Protests
  3. Students Stand Up
  4. #MeToo
  5. Black Lives Matter

The most-tweeted-about athletes this year were:

  1. LeBron James
  2. Colin Kaepernick
  3. Kobe Bryant
  4. Kyrie Irving
  5. Tom Brady
  6. Dwyane Wade
  7. Serena Williams
  8. Kawhi Leonard
  9. Chris Paul
  10. Stephen Curry

The most-tweeted-about sporting events were:

  1. 2018 FIFA World Cup Russia
  2. 2018 Winter Olympic Games from PyeongChang, South Korea
  3. National Basketball Association Finals
  4. 2017-18 NCAA Men’s Division I Basketball Championship tournament
  5. NFL Draft
  6. U.S. Open Tennis Championships
  7. NBA Draft
  8. WWE WrestleMania
  9. NBA All-Star Game
  10. National Hockey League Stanley Cup Finals

2018’s top-tweeted teams were:

  1. Cleveland Cavaliers
  2. Los Angeles Lakers
  3. Philadelphia Eagles
  4. Golden State Warriors
  5. New York Yankees
  6. Boston Red Sox
  7. Boston Celtics
  8. Los Angeles Dodgers
  9. Real Madrid
  10. New England Patriots

The top-tweeted sports commentators in 2018 were:

  1. Adam Schefter
  2. Shannon Sharpe
  3. Jemele Hill
  4. Skip Bayless
  5. Darren Rovell
  6. Stephen A. Smith
  7. Adrian Wojnarowski
  8. Joe Rogan
  9. Colin Cowherd
  10. Shaquille O’Neal

The most-tweeted-about games of 2018 were:

  1. Super Bowl LII (Philadelphia Eagles vs. New England Patriots)
  2. College Football Playoff National Championship (Alabama vs. Georgia)
  3. AFC Championship Game (Jacksonville Jaguars vs. New England Patriots)
  4. NBA Finals: Game 1 (Cleveland Cavaliers vs. Golden State Warriors)
  5. NFC Championship Game (Minnesota Vikings vs. Philadelphia Eagles)
  6. NFC Divisional Round Playoff Game (New Orleans Saints vs. Minnesota Vikings)
  7. FIFA World Cup Final (Croatia vs. France)
  8. World Series: Game 5 (Boston Red Sox vs. Los Angeles Dodgers)
  9. NBA Finals: Game 4 (Cleveland Cavaliers vs. Golden State Warriors)
  10. AFC Divisional Round Playoff Game (Jacksonville Jaguars vs. Pittsburgh Steelers)

The most-used sports hashtags of the year were:

  1. #wpmoychallenge
  2. #raw
  3. #flyeaglesfly
  4. #nbavote
  5. #worldcup
  6. #superbowl
  7. #nfl
  8. #wwe
  9. #eagles
  10. #nba

The most-tweeted-about video games in 2018 were:

  1. Fortnite
  2. Call of Duty
  3. Overwatch
  4. Pokemon
  5. EA Sports Madden NFL
  6. NBA 2K
  7. Super Mario
  8. Super Smash Bros.
  9. Splatoon
  10. Grand Theft Auto

2018’s most-tweeted-about political figures were:

  1. Donald Trump
  2. Barack Obama
  3. Hillary Clinton
  4. Brett Kavanaugh
  5. Sarah Huckabee-Sanders
  6. Paul Ryan
  7. Ted Cruz
  8. John McCain
  9. Nancy Pelosi
  10. Mike Pence

Finally, the most-tweeted-about news outlets of the year, followed by their most-tweeted about journalists or hosts:

  1. Fox News, Sean Hannity
  2. CNN, Jake Tapper
  3. The Hill, Joe Concha
  4. MSNBC, Kyle Griffin
  5. The New York Times, Maggie Haberman
  6. ABC News, George Stephanopoulos
  7. NBC News, Andrea Mitchell
  8. The Washington Post, Philip Rucker
  9. AP, Zeke Miller
  10. NowThis News, Versa Sharma

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 5, 2018 https://dev.adweek.com/digital/twitters-best-of-2018-was-highlighted-by-bts-el-rubius-and-a-barack-obama-gif/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT