social-pro-daily

Twitter’s New @TwitterRetweets Handle Will Highlight Tweets That Go Viral

The account marks the social network’s first dedicated place to showcase users’ content

Twitter debuted @TwitterRetweets Thursday, representing the social network’s first dedicated and operated place to highlight tweets that went viral and drew the most engagement.

The @TwitterRetweets account will be active every day, and some of the first tweets it chose to highlight are embedded below.

The debut of @TwitterRetweets follows moves by Twitter earlier this year to revamp its presence on Instagram and to promote actual tweets in several of its ad campaigns.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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