Twitter head of global agency development Stephanie Prager is adding oversight of the social network’s ads application-programming interface (API) to her duties and assuming the newly created role of head of global agency and platform solutions.
Twitter merged two global teams to create the new agency and platform solutions team. A Twitter spokesperson said bringing both agencies and API solutions to brands at the stage where they begin new campaigns “will only dial up the innovation and creativity that their solutions bring to marketers.”
Prager will now work with API partners worldwide to discover, maintain and further develop their opportunities with the social network.
She reports to vice president of global client solutions Sarah Personette.
Prager joined Twitter as an agency development lead in July 2013, overseeing its strategic relationship with Publicis Groupe.
Prior to that, she served as managing partner at MEC (then known as Mediaedge:cia), where she led the agency’s digital practice. She also worked with MediaVest and Yahoo.
Personette wrote in a statement, “We are dedicated to giving customers the solutions they need to innovate, scale and deliver against business outcomes, and the advertising API ecosystem plays a critical role in this endeavor. Over the past six years, Stephanie has driven results through her leadership in the industry and partnership with agencies, and I know she will bring the same level of expertise and commitment globally in this expanded role.”
Prager added, “As the largest catalog of public human thought, Twitter is a treasure trove for marketers who want to understand influential audiences who are tapped into culture. Our APIs have the potential to translate big data into smart, actionable insights and executions, so it is a critical opportunity for Twitter as we think about how to provide the right solutions to our customers. It is a perfect complement to our work with agencies who are looking to take their creativity and innovation to the next level.”