Two Boston Celtics Embrace Twitter

There have been several posts in this space on athletes using Twitter, athletes getting in trouble for tweets, coaches and leagues banning or restricting Twitter use and the like. But how about an athlete who says he spends six hours per day on Twitter?

Boston Celtics power forward Shelden Williams is that athlete, telling the Boston Herald that with his wife, Women’s National Basketball Association superstar Candace Parker, in Los Angeles with their infant daughter, he has plenty of idle time, so much so that he was temporarily booted from Twitter recently for tweeting too much in a short period of time.

Williams told the Herald:

It’s a great way to interact with (fans) on a personal basis. I think it’s a good way for people to get to know you better than on the court. Obviously, I don’t think you should be able to do it during practice or during games. That’s common sense. But as far as away from basketball, you’re doing your own thing. That’s freedom of speech.

According to the Herald, Williams’ teammate, shooting guard Ray Allen, joined Twitter to promote events for the Joslin Diabetes Center, and he used the social-networking site to launch a scavenger hunt for his surplus of basketball sneakers. He left authentic sneakers in various spots around Boston, and then posted pictures with clues on their locations on his Twitter page.

Allen told the Herald:

This is something truly special that I wanted to give to people who are fans of mine, who really care about the game, and keep the sneakers and they’ll be something that you’ll prize. I think it’s just an avenue with fans where they get the chance to understand how I think. I want people to understand sometimes how I think, what’s going on with my mind—how I take care of myself, how I motivate myself and how do I keep going. David Cohen is editor of Adweek's Social Pro Daily.