Two Long Island Weeklies Get Mysterious Cash Infusion From (Probably) Haters

Not actual newsbox described.

Folks at The Suffolk Times and The Riverhead News-Review on Long Island are scratching their heads over the total selling out of last week’s edition.

The papers originally printed a combined 8,620 copies, the New York Times says, and had to print another 5,500 copies to keep up with demand after every copy of the paper vanished from newsstands.

Is journalism saved, or at least on the community weekly level? Sadly, no: At least 4,000 of those sales were due to four people buying every single copy a store had, at $1.50 each (meaning the newspapers just grossed an extra $6,000).

The papers’ owner, Troy Gustavson, joked that perhaps the sales were due to “someone involved in a truly monumental school project; someone really proud of their grandchild on the honor roll; someone with a great deal of precious glassware to pack…” or someone unhappy about a story.

He continued:

So now, dear reader, let us speculate as to who and what was behind this unprecedented run on newsstand copies of your local paper. Please select from one of the following:

A) Proud members of the 125-year-old Southold Fire Department.

B) Proud members of the Shoreham-Wading River varsity football team, which beat Greenport, 19-0.

C) Local political operatives concerned about the opposition’s attack ads.

D) Associates of the Riverhead doctor charged with Medicare fraud.

Hmmmm….we’re betting it’s not the football team.

Publish date: September 30, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT