Uh-Oh, SpaghettiOs: Social Media & Pearl Harbor Fail

Over the weekend, Campbells Soup did something that was not so mmm-mmm-good. Some social media and art directors within the organization got together to produce a winning recipe to honor the mor veterans who died defending our shores off the coast of Oahu, Hawai’i 72 years ago.

The picture is there. Soak it in. A happy-go-lucky pasta holding the American flag saying, “Take a moment to remember #PearlHarbor with us.” Only, Pearl Harbor wasn’t exactly a happy-go-lucky experience.

Naturally, SpaghettiOs deleted the tweet and thought they could get by with the crafty move but not-so-fast because Twitter trolls jumped on this noodle like a homeless Italian. Of course, we would like to share some of this #PRFail and #SocialMediaFail. So, mangia!

This started the free-for-all.


Here’s another from @TreyStokes:


This was a tad somber and maybe just as tasteless?


SemperFi Captain Spaghettio


And um…

Publish date: December 9, 2013 https://dev.adweek.com/digital/uh-oh-spaghettios-social-media-pearl-harbor-fail/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT