The unboxing video may be the geekiest and most ridiculous tech trend to hit the web in recent years, and Cool Gear Reviews is ready to put an end to the phenomenon.
In a YouTube video called ‘Let’s End Unboxing Videos’, Cool Gear Reviews unboxes a product and focuses entirely on the packaging–the twisty ties, the number two plastic– to show just how silly unboxing videos can be. They point out that, “In all seriousness, unboxing videos are exceedingly useless and annoying. Although unboxing a product can be very exciting for you, it is often quite boring for others. When making a review video, it’s best to focus on the product’s features once it’s out of the packaging. Remember, only you can prevent unboxing videos.”
If you aren’t familiar with unboxing videos, here’s a recent example. This consumer made a 5-minute video of herself unboxing her iPad 2. She painstakingly points out every single little detail. We’re still waiting on a video where she actually shows us some of the cool new features of the iPad 2.
Of course, it can’t be denied that a lot of hilarious parodies and unboxing video-inspired viral campaigns have resulted from this geeky trend. In fact, the Cool Gear Reviews campaign to put an end to unboxing videos was a pretty hilarious parody itself, which has gotten nearly 150,000 views so far.
Back in 2008, Samsung used an unboxing parody to promote the Samsung Omnia i900. But this unboxing had a surprise. When the guy opens the box a tiny marching band walks out. This video has received over 3.6 million views.
Other great unboxing campaigns include Patrick Boivin’s stop action ninja unboxing of the Google Nexus One, a Ping-Pong unboxing of Samsung’s ST5500 digital camera, and some sexy unboxing porn from SquareSpace.
So what do you think? Are you on board with Cool Gear Reviews, ready to give up unboxing video campaigns forever? Or are you still hip with the trend, so long as a few fun viral unboxing campaigns come out of it?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.