Union Members Unite on Twitter For Labor Day

What are your plans for this Labor Day weekend? Whatever they are, the The American Federation of Television and Radio Artists (AFTRA) hopes that you’ll still be scanning Twitter and picking up on their worker’s rights campaign.

According to an announcement from AFTRA, “Throughout the weekend, union members who work in entertainment, sports and news media will tweet about the advantages of being a #unionmember for themselves and for workers in each sector of the economy.”

The organization developed a diverse group to help get the word out. Athletes and celebrities participating include Toronto Blue Jay’s right fielder and MLB home run champion José Bautista (@JoeyBats19); KCBS reporter Bob Butler (@BobButler7); actress Gabrielle Carteris (@TheGabrielle_C) of Beverly Hills, 90210;  Rosanne Cash (@RosanneCash); Baltimore Ravens CB Domonique Foxworth (@foxworth24); Breaking Bad actor RJ Mitte (@RjMitte); Philadelphia Phillies All-Star & 2007 NL MVP Jimmy Rollins (@Jimmyrollins11); lead guitarist for the Foo Fighters Chris Shiflett (@ChrisShiflett71); and others.

Organizations behind the effort include group American Rights at Work, the MLBPA, the NFLPA, and the country’s largest entertainment unions, ActorsEquity, AFTRA, SAG, and WGAE. As we see more and more brands and organizations adopt hashtags into their outreach efforts, we’re curious to get your thoughts on this campaign from AFTRA. Let us know in the comments.

Publish date: September 2, 2011 https://dev.adweek.com/digital/union-members-unite-on-twitter-for-labor-day/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT