United Airlines Broke the Wrong Guitar

Canadian singer-songwriter David Carroll exacted revenge on United Airlines for having his guitar broken by its baggage handlers and refusing to pay for it by posting a music video on YouTube, United Breaks Guitars, which has been viewed more than 5.8 million times, The New York Times reports. But did it backfire on him?

The airline may have unintentionally gotten the last laugh, as the Times reports that Carroll’s bag was lost on his last United flight, and he had to wait in the international baggage claim area at Denver International Airport for a bag that never resurfaced.

Ironically, Carroll was flying United to speak to a group of customer-service executives at a meeting organized by customer-service-software company RightNow Technologies, according to the Times.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 29, 2009 https://dev.adweek.com/digital/united-airlines-broke-the-wrong-guitar/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT