University of Wisconsin Launches Social Media Challenge

In addition to alum and Modern Family co-creator Steve Levitan winning another armful of Emmys on Sunday, the University of Wisconsin-Madison and the Wisconsin Alumni Association have another piece of news they hope will have people talking. It’s the Bucky Challenge.


Named after the mascot Bucky Badger, the university launched a social media campaign that has a direct effect on students: every new Facebook “like” and Twitter follower, the university receives means another $1 toward a needs-based scholarship fund.

The effort is being undertaken by Wisconsin alumnus Will Hsu, his wife Jenny, and his parents, Paul and Sharon. The Hsu family will donate $1 to the Great People Scholarship for every follower or like, up to $50,000.

Will Hsu, ‘00, a senior finance manager at General Mills in Minneapolis, said he wants to keep students and alums in touch.

“The growth of social media has really changed the world,” he says. “I think it’s a powerful way for younger alums and current students to get connected and stay connected with the university.”

By Sunday night the university’s Twitter feed had 15,519 followers and its Facebook page had 131,150 likes. The promotion continues through October 3.

Publish date: September 19, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT