Univision, Flock Team Up on Spanish-Language Social Browser

Spanish-language media company Univision Interactive Media teamed up with social Web browser Flock on a customizable, Spanish-language version of Flock 2.5.

The Univision version of Flock 2.5 connects users to Spanish-language content, as well as their email and social-networking and media sites, and it features drag-and-drop functionality enabling easy sharing of photos, videos, text and more to friends’ profiles on Twitter, Facebook, MySpace or other social-media sites in the browser’s People Sidebar.

Univision Interactive Media president Kevin Conroy said:

Our U.S. Hispanic audience will now be able to stay connected to their favorite Spanish-language content and all of their friends using a secure social Web browser. We’re very excited about the unique user experience we’ve developed in partnership with Flock, and we look forward to continuing to deliver the best possible Web experience for our users.

Flock CEO Shawn Hardin added:

Univision.com is a leading provider of online Spanish-language content in the United States. Flock is excited to expand its offering to serve the preferences of the Hispanic community in the United States, and Univision.com is the ideal partner to team up with to deliver an experience that combines good friends and great content.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.