Unmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter, Instagram

Cubs, Indians, Yankees, respectively, led the three social networks in engagement

Unmetric examined its cross-channel reports for all 30 MLB clubs from July 1 through 31 - Credit by Unmetric
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Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according to social marketing firm Unmetric.

The scuffling Washington Nationals led Facebook in growth, while the Houston Astros topped Twitter and the surprising Philadelphia Phillies paced Instagram.

Unmetric examined its cross-channel reports for all 30 MLB clubs from July 1 through 31, and it also found that:

  • The Chicago Cubs led Facebook in engagement, while the Cleveland Indians did so on Twitter and the Instagram lead went to the New York Yankees.
  • The Yankees maintained their hold on the largest audience size across the three social networks.
  • The Los Angeles Dodgers were the most prolific posters on Facebook and Instagram, while the Boston Red Sox were the top tweeters.
  • The Cubs tallied the most Facebook likes, while the Red Sox did so on Twitter and the Dodgers on Instagram.
  • The Cubs also topped Facebook in comments, while the Yankees did the same on Twitter and the Dodgers paced Instagram.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 31, 2018 https://dev.adweek.com/digital/unmetric-mlb-playoff-contenders-take-the-lead-in-july-on-facebook-twitter-instagram/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT