Upcoming ‘Twilight’ eBook More Expensive Than Hardcover

Earlier today, Barnes & Noble’s eBook Twitter feed proudly proclaimed that Stephanie Meyer’s forthcoming novella, The Short Second Life of Bree Tanner, is now available for pre-order.

The odd thing, as you can see in the screen shot above, is that the eBook from B&N ($9.99) costs more than the hardcover edition ($8.55). The same holds true in the Kindle store, except that Amazon is discounting the hardcover even further, selling it for $7.69

This is especially silly given the fact that Stephanie Meyer is giving a digital version of the book away for FREE, as we reported.

These eBook price wars are getting really confusing. Sure, eBooks and print books have different overhead costs to retailers, and therefore different margins, but why would anyone pay more for an eBook, wonderful as it may be, than a hardcover? Ugh.



Publish date: April 14, 2010 https://dev.adweek.com/digital/upcoming-twilight-ebook-more-expensive-than-hardcover/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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