Facebook Updates Custom Audience Pixel: More Data

Facebook updated the data available to advertisers via its custom audience pixel, giving them more ad-targeting options.

Facebook updated the data available to advertisers via its custom audience pixel, giving them more ad-targeting options.

Reader Or Fialkov of Fialkov Digital alerted SocialTimes about the update, saying that advertisers now have access to information including:

  • Websites and web addresses
  • New events such as search and add to wish list
  • Total traffic
  • Events tracking
  • The ability to share custom audience pixels with other ad accounts via Business Manager

New documentation is available here.

Advertisers: What are your initial thoughts on this update?

CustomAudiencePixel


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 11, 2015 https://dev.adweek.com/digital/updated-custom-audience-pixel/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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