Updated: Glamour Wins Big at ASMEs

Condé Nast’s Glamour took magazine journalism’s top honor, Magazine of the Year, at the National Magazine Awards. Given for the first time this year, the Magazine of the Year award was designed to recognize magazines that use print and digital media to fulfill their editorial mission.
The nod for Glamour was a nice victory for editor Cynthia Leive, who lost her longtime executive editor Jill Herzig to the top editor job at Hearst’s Redbook this week.
It also was a triumph of sorts for women’s magazines, which historically have been underrepresented among the winners of the coveted awards. Glamour was the only women’s magazine nominated for the award, the others being The Atlantic, Fast Company, Men’s Health and New York. Indeed, Glamour was the only women’s magazine winner at this year’s awards.

In other surprises, Rodale’s Men’s Health beat out perennial winner The New Yorker for General Excellence (1-2 million circulation).
As for the rest of the awards, the usual suspects dominated. Perennial winner New York took four including General Excellence in the 250,000 to 500,000 circulation category. National Geographic and The New Yorker each took three.
The American Society of Magazine Editors, which gives the awards, skirted potential controversy in giving Nat Geo the award for General Excellence in the 2 million circ plus category.
Among those shut out were Real Simple, which was suspected of running a Walmart ad in its April issue that violated ASME’s guidelines.
ASME also ducked a rivalry between ESPN The Magazine and Sports Illustrated, which also were nominated for General Excellence in that category.

Adding an additional layer of intrigue to the Gen Ex award, Claudia Malley and hubby Steve Malley went up against each other for the honor. Claudia Malley handles sales for Nat Geo while Steve is an editor at ESPN The Magazine. “Either way, we both win,” Claudia Malley joked during a cocktail hour before the awards ceremony.

Looking at the awards by publishing company, Condé Nast was the big winner, taking eight honors. Among other big publishers, Hearst got one, for Esquire; and Time Inc. and Meredith were shut out.
The awards were presented at a gala April 22 at New York City’s Alice Tully Hall. Known as the Ellies for the elephant statuette given to the winners, the honors date back to 1966.
For a complete list of winners and nominees, click here.

Publish date: April 22, 2010 https://dev.adweek.com/digital/updated-glamour-wins-big-asmes-115042/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT