USA TODAY Launches Las Vegas Travel Website

Upon clicking into the article “Best Places to Spot Stars in Las Vegas” on USA TODAY ‘s new co-branded vertical, we noticed something a little different. Next to each menu-page picture of the suggested A-list ambush locales, there is a button that reads: ‘ADD TO MY EXPERIENCE.’

Very clever. As readers make their way through a site that feels a lot like those of and other similar city-centric email blast services, they can build their own travel destination repertoire. This is a good example of how a newspaper can extend itself into the Web, well beyond the paywall-or-no-paywall realm.

And any Vegas Buzz section toplined by articles about topless pools and additional Caesar’s dates for Jerry Seinfeld immediately has both our outdoor and indoor attention. Put it this way: the new Sin City compendium is much more colorful than the blue-dot logo USA TODAY recently plunged into. (It’s prominently displayed on the new Vegas site.)

The Experience Las Vegas offshoot comes on the heels of a number of other similar ventures involving the paper. These include and

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: April 16, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT