Use Your Phone To Help Someone Out

I have to admit that I haven’t been able to really get in to Foursquare or Gowalla, mainly because I don’t seem to remember to check-in, but also because I don’t think I really go to many interesting places. The one location based app that I have been using is CauseWorld, and the reason why is because it enables me to help other people by directing monetary contributions to specific causes.

Kraft and Citibank have combined to provide $500,000 to CauseWorld, which disperses the money to different causes based on the direction of CauseWorld users. As a user, I collect what CauseWorld calls karmas when I check-in at locations in its database. I can then donate the karmas that I collect to different causes, for example, I can donate 5 karmas to to fight breast cancer. Each of the donations that I make are tracked on my CauseWorld profile and I earn badges for my activity.

The CauseWorld web site lists the different causes to which you can donate karmas, and the CauseWorld blog provides more background about some of the causes. I do wish the web site provided more clear examples of actual donations made to the charitable organizations. A cursory review of the CauseWorld blog found one post about a $100,000 donation made to the American Red Cross.

One recommendation that I have to CauseWorld is to publish more information about the donations made to the charities. My hope is that a few minutes of my time, combined with a few minutes of thousands of other people’s time, adds up to a big difference, and that makes participating in CauseWorld worthwhile. If you own an iPhone or Android phone you will find the CauseWorld app in the iTunes App Store and the Android Market.

Publish date: April 21, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT