Trade Publication Tunes In to U-T San Diego’s Cable News Network

Website has a very interesting look today at U-T TV, the burgeoning sideline broadcast arm of daily newspaper U-T San Diego.

Launched in May, U-T TV is already halfway to its goal of 24-hour daily cable news programming and along with Cox, added another local carrier last month, AT&T U-Verse. By next year, the $3 million, 60-employee investment will be in full play:

The paper initially considered partnering with a local TV station, U-T San Diego COO Mike Hodges said. The market already has a successful partnership on that front between Voice of San Diego, a non-profit news site, and KNSD, the city’s NBC owned and operated affiliate.

But after looking at the possibilities, U-T San Diego concluded that “instead of partnering, we might as well just build it ourselves,” Hodges said, seeing it as a play to build audience and boost revenue through more video ads and sponsorship opportunities. He said traffic on the site’s U-T TV pages have increased by 102% from May to November.

The overlap newsroom model works for TMZ, so why not a daily newspaper? On January 8 comes a fully redesigned website with standalone iPad and Android Apps for U-T TV. Read the full article by Michael Depp here.

[Pictured: Midday host Jocelyn Rivera Pierce]

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: December 19, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT