Cohn & Wolfe has been chosen to serve Valvoline, the Ashland Inc. brand that includes motor oil, car restoration products, and other auto-care brands, as U.S. AOR. The firm has worked with Valvoline since 2009 when it promoted the Valvoline Engine Guarantee program.
Up next, C&W will help launch NextGen motor oil, which is made with 50 percent recycled oil. The firm has created a program that includes traditional and digital media outreach and event support. The launch also includes a partnership with Keep America Beautiful that will donate up to $250,000 for consumer oil donations, and another with Rutledge Wood, co-host of Top Gear U.S.