Vanity Fair iPad App Debuts

Vanity Fair released its iPad app Wednesday, with the June issue priced at $4.99, equal to the newsstand price for the Condé Nast-owned magazine, and future issues slated to cost $3.99.

The app works in both horizontal and vertical modes, and The New York TimesMedia Decoder reports that all editorial content and ads display in horizontal mode, meaning that iPad purchases will be included in the magazine’s circulation figures.

Media Decoder added that the Vanity Fair app includes behind-the-scenes video content, such as soccer players joking around during a photo shoot for the World Cup by Annie Leibovitz and Emma Watson being made up for her photo session. The app also stores the points where users stopped reading.

One shortcoming pointed out by Media Decoder: The Vanity Fair app currently does not allow users to copy or share content. David Cohen is editor of Adweek's Social Pro Daily.