Vice is not happy with being fake radical online, it wants to be fake radical on TV too. According to CNBC, the company is launching one TV network in the U.S. and 12 networks in Europe by next year.
Shane Smith, Vice’s CEO, explained that the reason for entering the TV market was simple: Even as ad dollars dwindle, TV still makes heaps of cash.
“We look at it as a content creation engine where we can make a lot of content that we can then leverage to mobile and leverage online, leverage into OTT,” said Smith. “So you can actually take money from TV and put it into mobile, which is quite frankly more difficult to monetize.”