VinePair Is Up to a Million Monthly Uniques

Latest press for Flatiron District startup comes from The Wall Street Journal.

The year-old digital wine magazine aimed at millennials has enjoyed a vintage first half of 2015.

As robustly detailed by Wall Street Journal wine critic Lettie Teague:

By January of this year, VinePair had attracted enough attention and money from investors that both partners [Joshua Malin, Adam Teeter] were able to devote themselves to the business full-time.

The range of content – writers now get paid from $50 to $300 an article – is considerable and impressive. Topics range from the unabashedly simple lessons of Wine 101, such as “How to Look at Wine” or “How to Swirl Wine,” to decidedly more geeky topics like tartrates and dry farming. The latter “got a lot of industry attention,” said Mr. Malin, with a note of satisfaction.

Teague has a good summary of the venture’s winding history, which started humbly in 2007 as a wine club for friends of Malin and Teeter, who moved to New York after graduating several years earlier from Emory University.

The company is headquartered in the Flatiron District.
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@hollywoodspin Richard Horgan is co-editor of Fishbowl.