Finally, Viral Content That’s Actually Funny: The Onion To Launch

Watch out Upworthy, BuzzFeed and the other bazillion viral content producers who rely on visitors falling into the rabbit hole of clicking link after viral link on their website. There’s soon to be a new, funnier kid on the block who’s going after your audience by poking fun at you…

Parody news site The Onion, which already garners robust traffic by playing off newspaper and TV news story stereotypes, announced this week it will set its sights on stealing some of the click love with a parody site of the viral content farms.

The new site,, will launch in June. Don’t worry though if you can’t wait that long, there’s already a fun infographicesque tutorial up on the homepage where you can practice your clicking skills. Plus, the name is such a perfect parody of such sites that it’s hard to believe that domain was even available.

Sometimes these viral sites already seem like a parody of themselves (see also: BuzzFeed Headline Generator), but now they’ll have have a real spoof site to compete against, one where no headline could ever be over-the-top enough in its attempts to satirize actual links you probably saw in your Newsfeed this morning. Not that the Internet needs another one of these, but at least this one should be funny.

What can you expect to find? According to New York Business Journal account of The Onion‘s pitch expect posts like:

  • Quiz: “Which pizza should I have for dinner tonight? (presented by Pizza Hut)”
  • Listicles: “7 pricks that defied the odds and didn’t go into finance.”
  • Aw-inducing video: “What this adorable little girl says will melt your heart.”
  • Slideshows: “6 kinds of hay” — Now with no captions/words

I can’t wait to be the first to share the what pizza’s for dinner quiz with my friends on Facebook! Oh wait…
(H/T: TechCrunch)

Publish date: April 30, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT