Virtual Goods Services Company Live Gamer Adds New Partners

Live Gamer has been offering an increasingly complete suite of services for adding virtual goods within online games, and now it’s announcing a bunch of new partners around the world. Overall, the company says it now has more than 72 customers running a total of more than 100 virtual goods initiatives within games. Its clients have a combined total of 56 million registered users, and together generate more than 3 million micro-transactions every month. It is not yet disclosing how much money it is helping these clients make, but we’re looking forward to hearing more about that.

The company acquired both virtual goods analytics platform TwoFish and Korean micro-transaction provider N-Cash in August. Now, it provides a range of virtual goods analytics, payment and management services aimed at anything in the online genre, from social and casual games to hardcore massive multiplayer online ones, to other socially-themed sites.

Here are the new clients being announced today:

Friendscook – A social network for foodies, launching soon, where you can do things like share recipes
Fotochatter – A social photo-sharing site – A 3-D social network, launching soon
Hooked – An online gaming platform that enables players, developers, web publishers and advertisers to play, embed and earn with games, launching soon
Radius IM, a social instant message service — see screenshot below
GPM Studio (Korea), a gaming studio
Everyplay (Finland), a social game developer
ph03nix (Canada), an MMO game developer

To dig deeper into the virtual goods market, check out our new report: Inside Virtual Goods: The US Virtual Goods Market 2009 – 2010.

Publish date: October 27, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT