Visa Gives FIFA World Cup Fans The Ability To Track Games With Match Planner App

With the 2010 FIFA World Cup happening in South Africa this summer, we’re starting to see more promotions come to Facebook. Now, an official sponsor of the event, Visa is teaming with developer AKQA to help fans of the beautiful game follow their favorite teams through Facebook and plan viewing parties to partake in the competition with their friends through the Visa Match Planner application.

The Match Planner app is a part of the larger Go Fans campaign and allows fans to choose their favorite country in the 2010 FIFA World Cup, as well as a few secondary teams they want to follow. It sets up reminders on an calendar for each of the games that feature those teams. Clicking on each date shows all games for the day with venues and times, and which friends are also following that particular game. Game details will be posted once each match is completed.

An Events tab allows users to schedule viewing parties or other events and keep them organized on the calendar. Setting up events also allows users to send out invitations and alert friends directly from the app, including selecting venues from a map, adding your own venue, and setting up a shopping list for the party. You’ll be able to track attendees by who’s accepted, opted out or is hasn’t responded.

All results are tracked in a separate tab, with the field broken down in their respective groups. The Group Stages and Knockout Stages are each represented, and you can even view the Knockout Stage as a list or bracket.

Also included in the app is a tab to upload your best Goal cheer, with a winner ultimately receiving a trip for 2 to the 2014 FIFA World Cup in Brazil. The contest kicks off June 1.

You can change the teams you’re following, your location and set up email reminders about matches and invitation requests from the Preferences tab to make adjustments during the competition to follow the hot teams.

The Match Planner app includes special offers from partners, such as Adidas and the FIFA Official Store, for savings on merchandise and more. The app is available in a number of languages, including English, Japanese, Spanish and Portuguese, so it has even more of a global appeal. So far, it’s the most comprehensive among the many apps that have been popping up centered around this year’s competition, and as the beginning of the 2010 World Cup approaches, we expect to see a significant jump in users. Visa is also a veteran of successful Facebook campaigns, with a page based around its sponsorship of the 2010 Winter Olympic Games that still has more than 100,000 fans.

Publish date: May 19, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT