Vox is the latest media outlet to join Snapchat’s Discover feature, which already features 16 other publishers.
Vox will have three staffers dedicated to creating Snapchat content. Depending on how things go, the company could add two more staffers. Vox’s director of programming, Allison Rockey, said the Snapchat team has a tough task ahead of them.
“We had to be very realistic,” Rockey told DigiDay. “People have a short attention span when they’re on their mobile device.”
Just two weeks ago, The Wall Street Journal joined Snapchat. Other news outlets featured on the app include People, Refinery29, National Geographic and CNN.