W Hires New Design Director, Ends Fairchild Column

The revolving door keeps spinning in the early months of the Stefano Tonchi era at W. Women’s Wear Daily reports that Tonchi has brought Joseph Logan on board as design director. Says WWD:

Logan, 38, succeeds W’s longtime group design director, Edward Leida, who was shown the door soon after Tonchi came into power. Logan — who has also worked at French Vogue and Arena Homme Plus — will report to W’s new creative director, Jody Quon. In a conversation with Tonchi and Quon, Logan told WWD, “What we’ve talked about is making something extremely refined and something in line with, or maybe built around, the interests of the first W that existed under Mr. Fairchild.”

In another editorial changeup, 83-year-old John Fairchild will no longer be penning his society column under the pseudonym Countess Louise J. Esterhazy, the New York Post reports.

The magazine has experienced quite the shakeup since the changing of the guard, which saw former editor in chief Patrick McCarthy shift over to chair the Fairchild Fashion Group. Longtime W creative director Dennis Freedman left in April. Tonchi replaced him with Judy Quon a few weeks later.

Publish date: May 28, 2010 https://dev.adweek.com/digital/w-hires-new-design-director-ends-fairchild-column/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT