FishbowlNY is a big fan of magazines creating apps that supplement content, and that is just what W magazine has done with a new iPad app, titled The Daily W. The app, which is free, curates items selected by the magazine’s editors into five categories: Fashion, Celebrity, Beauty, Accessories, and Design + Travel.
Users can shop for the featured products right from the app, view exclusive video and photographs and see how photo shoots come together for the magazine. Additionally, if you happen to be the first person to share something from the app on Twitter or Facebook, you automatically get entered into a sweepstakes to win merchandise from selected designers.
The Daily W sounds like a winner. Giving readers additional content will only make them happy, and an app that offers quick hitting features like this will also generate buzz to bring in new readers.