WABC/Channel 7 to Televise Columbus Day Parade For First Time

WABC/Channel 7 is taking over as broadcast home of the 67th annual Columbus Day Parade on Monday, October 10th.

“Channel 7 is proud to partner with the parade’s organizer, the Columbus Citizens Foundation, for the largest celebration of Italian American heritage and culture in the world, said WABC-TV president and general manager Dave Davis. “Viewers choose to watch Channel 7 because they know how well we serve their communities. The Columbus Day Parade is a natural fit for us.” 

Channel 7’s broadcast will reach more than 7.4 million television households throughout New York, New Jersey, Connecticut, and Pennsylvania. In addition, the parade will be seen on the Italian television network, RAI International.

Emmy-Award winning CNBC anchor Maria Bartiromo, and entertainer Joe Piscopo are back as parade hosts. Eyewitness News morning anchor Ken Rosato and reporter Lisa Colagrossi will provide updates along the route.

“The Columbus Citizens Foundation is delighted that Channel 7 is joining us as the broadcast partner of the 67th Columbus Day Parade, said Frank G. Fusaro, foundation president. “The parade celebrates Italian American contributions to the United States and each year is enjoyed by millions of people from all walks of life and from scores of different countries and backgrounds. These are the people that Channel 7 serves every day with its outstanding programming and the award winning, on-the-spot reporting of its Eyewitness News Team. We look forward to working with Channel 7 and bringing the joy and excitement of the Columbus Day Parade to viewers at home.”

This year’s event will feature virtuoso performances of traditional Italian and Italian-American music, dance, floats, and more than a dozen marching bands. 

Howard Beach native, and American Idol finalist Pia Toscano will be among those on the red carpet during Channel 7’s broadcast.

The parade runs north along Fifth Avenue from 47th to 72nd Streets. WABC’s coverage runs from noon to 3 p.m.

Publish date: September 16, 2011 https://dev.adweek.com/digital/wabcchannel-7-to-televise-columbus-day-parade-for-first-time/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT