Wall Street Journal Launches Professional Edition

Get ready for a new subscription service from News Corp. The Wall Street Journal has launched a new “pro” edition geared toward consumers, the paper announced today.

Wall Street Journal Professional combines news from The Wall Street Journal with the B2B information search capabilities of Factiva and reporting by Dow Jones Newswires.

The Journal is charging $49 a month for the service, which includes personalized news service via editorial categorization of various economic sectors (like “health care” and “energy). People who already pay to get behind WSJ.com’s subscription wall can get the Pro package at a reduced price.

The professional edition is the latest in a series of moves by News Corp. companies to generate revenues through subscription services. The Wall Street Journal is charging a monthly fee for its iPad app, and British News Corp. titles The Times of London and The Sunday Times plan to have pay walls on their Web sites by June.

Press release after the jump.

NEW YORK (APRIL 8, 2010) — The Wall Street Journal Professional Edition launched today to consumers, combining the unparalleled news coverage and analysis of The Wall Street Journal with the global business and news sources from Dow Jones Factiva and the worldwide network of Dow Jones Newswires. The service — available via http://wsj.com/pro — provides business and professional readers specialized news and information across industries and topics that matter most to them.

With a powerful search capability and a team of dedicated editors, The Wall Street Journal Professional Edition helps users instantly analyze and quickly understand the issues, industries, companies, people and ideas beneath the headlines. Anchored by the leading news and analysis from WSJ.com, it provides an unmatched view into key industries with immediate access to news from Dow Jones’ 2,000 journalists, as well as the ability to search more than 17,000 global business and news sources — thousands of which are not available on the free Web.

“Never before have business leaders and professionals had access to one sophisticated, customized service that directly addresses their individual needs,” said Robert Thomson, editor-in-chief, Dow Jones & Company, and managing editor, The Wall Street Journal. “The Wall Street Journal Professional Edition combines the full power of our unmatched global reporting with a unique database. Users will be able to access this service without being tethered to a clunky terminal.”

This premium service is available to consumers for $49 per month. Existing WSJ.com subscribers can upgrade to The Wall Street Journal Professional Edition for a discounted rate.

Multiple features and tools of The Wall Street Journal Professional Edition allow users to personalize the service to suit their individual needs. Wall Street Journal editors will monitor and select top news and trends across key industries — including Pharmaceuticals, Healthcare, Energy, Media & Marketing, Finance and Technology — as well as a range of additional topics and individual companies. Users can customize news alerts and company profiles for industries and topics that are most relevant to them.

“The Wall Street Journal Professional Edition leverages two of our leading products to create an innovative tool to serve professionals across multiple industries — a service Dow Jones is uniquely positioned to provide,” said Todd Larsen, president, Dow Jones & Company. “The competitive advantage offered by being able to quickly and thoroughly access and analyze information from literally thousands of resources is an exciting prospect for our business and for our users.”

Publish date: April 8, 2010 https://dev.adweek.com/digital/wall-street-journal-launches-professional-edition/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT