Walmart said it is extending its unlimited grocery delivery service to the 200 metro areas in which it delivers groceries “based on the positive response of customers.”
Customers who want to avail themselves of the service will pay $98 a year, $12.95 a month or a per-delivery fee.
Walmart tested the service—and price points—in Houston, Miami, Salt Lake City and Tampa, Fla., earlier this year. Customers in Houston and Miami previously got the service for $9.95 a month, but, after “testing and learning,” as a Walmart spokesperson previously told Adweek, it appears Walmart settled on the higher end of the monthly fee spectrum.
In January, Walmart said grocery delivery was in 100 metro areas and it planned to add 200 additional metros by the end of the year. However, with its metro delivery count at 200 and three and a half months to go in 2019, it was not immediately clear if the retailer is on pace to hit its goal.
The current 200 cities include 1,400 stores. In an announcement on Thursday, Walmart said the service will be available in an additional 200 stores by the end of the year, which will cover “more than 50% of the country.”
Meanwhile, free grocery pickup is available in nearly 3,000 stores.
Walmart said it employs more than 45,000 personal shoppers for its grocery programs.
“By pairing our size and scale and these services we’re making Walmart the easiest place for [customers] to shop,” wrote Tom Ward, svp of digital operations at Walmart U.S., in a statement.
Lisa Lacy is a reporter for Adweek’s brand desk, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, the Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.