Walmart just nabbed OneRiot for its technology unit called Walmartlabs. Walmart labs is the Silicon Valley unit established after the retailers’s acquisition of Kosmix.
The Boulder, Colorado based company began in the real-time search space and evolved into a mobile advertising network based on social data. The reason OneRiot made the switch is because real-time search space faded-out when social networks like Twitter surfaced.
The OneRiot team will join WalmartLabs, Walmart’s focal point for the creation of new technologies. The group is focusing on developing a variety of shopping and retail-related applications. With OneRiot’s technology for analyzing real-time data should come in handy as WalmartLabs develops its social shopping network.
Anand Rajaraman of WalmartLabs wrote on the company blog, “The technology at the core of what we do is the Social Genome, which enables us to connect millions of consumers with the best products based on their interests at any given moment. The OneRiot technology will enrich the Social Genome, and the OneRiot team adds to the already deep expertise we have around social data analysis.”
It will be interesting to see how Walmart develops its social shopping network with the team from OneRiot now aboard. The largest retailer in the country is known for its great savings for shoppers. But of late, it is developing a strong online presence with recent acquisitions of online advertising companies.