We Created a Creepy Interactive Tale About Voice Tech. Here’s How It Went Down on Twitter

AI may seem like a dark, dystopian future, but there is a silver lining

On social media, some are concerned about AI in their feeds. - Credit by Illustration by Steven P. Hughes for Adweek; Animation by Breana Mallamaci
Headshot of Kimeko McCoy

With the never-ending talk of politics and climate change, social media may be scary enough as it is. But in light of Adweek reporter Lisa Lacy’s story on robots, AI and the other side of the uncanny valley, we decided to make it a tad bit scarier.

We host Adweek Chat on Twitter every Wednesday at 2 p.m. where creatives and anyone else interested in the fields of marketing, advertising, TV and tech can come together to talk about the industry.

In lieu of this week’s Twitter chat, we created a creepy interactive, choose your own adventure tale about a voice assistant gone rogue on the day of Halloween.

In the uncanny valley piece, there’s good news and bad news. “It already seems like we’re on the verge of an apocalypse—if climate change doesn’t get us, nuclear war will. The bad: We need to add robots to the list. The good: We need to start thinking about how to infuse the best parts of humanity into technology—or stop development altogether—or we really are doomed.” 

Here’s how we captured that on Twitter:


Then things escalated quickly.


As the story progressed, so did many of the responses. Apparently, not many people are willing to keep a possessed voice assistant in their home. 





And then came the finale.


Naturally, the Twitter thread erupted in GIFs and Netflix’s Black Mirror comparisons.



While we tallied votes on the choose your own adventure Twitter thread, we posed a few questions real-world fears around tech and AI. We asked our Adweek Twitter chatters for any creepy experiences they’ve had with voice assistants, the potential for a robot apocalypse and apps that know just a bit too much personal information. Many answers pointed to Google and Amazon.




Others called out the “creepy” ads in their social media feeds.




While it may seem like a very dark, dystopian future full of robots, fear not. According to the story, there is a silver lining. We just need a vision to get there.


@kimekom Kimeko McCoy is a feature reporter turned digital journalist and currently serves as social media editor at Adweek. She focuses on posting engaging content for main brand accounts for platforms such as Instagram, Facebook, Twitter and Reddit.