Webcam-Shot Music Video Takes Top Honors at One Show Design

Tate Modern isn’t the only institution celebrating a decade’s worth of creative excellence. The One Club recently gathered at New York’s icy cool IAC Building to celebrate the winners of the tenth One Show Design, its international design competition. Presenters including the effervescent Brian Collins doled out the prized gold, silver, and bronze pencils in categories ranging from print design and corporate identity to environmental design and typography. The night’s top honor, Best of Show, went to the team of Masashi Kawamura, Hal Kirkland, Magico Nakamura, and Masayoshi Nakamura for their mesmerizing music video—posted below—for “Hibi No Neiro” (Tone of Everyday) by Sour, a Japanese pop group. Shot entirely on webcams, the video features Sour fans from all over the world performing synchronized moves. Betcha can’t watch it just once. Other winners include the HBO “Cube” by BBDO/New York, the “Clocks” billboard for Solidarité Sida by Paris-based BETC Euro RSCG, and “The Trillion Dollar Poster Campaign” for The Zimbabwean by TBWA\Hunt\Lascaris of Johannesburg. And kudos to the School of Visual Arts for taking home a silver pencil for its smashing catalog of undergraduate work. Marvel at the full list of winning One Show Design entries here.