Wet Seal Lets a 16-Year-Old Borrow Its Snapchat Account for the Weekend

55332_3327d0185629405b9ebbde34a1d7699e_eedbafe18fd49e5598935709c49efa8fHere’s an interesting story from AdAge today: teen clothing/accessories brand Wet Seal has handed the keys to its newly minted Snapchat account to social media ninja who doesn’t even have her driver’s license.

We may be wrong, but this feels like a first.

On the one hand, it makes a lot of sense: self-described “beauty vlogger” MissMeghanMakeup has more than 200,000 YouTube subscribers and nearly 50K Twitter followers, most of whom fall right in the middle of the brand’s target demo.


The president of Wet Seal’s agency ICED Media calls Meghan “an influencer in the teen space”, though something tells us she wouldn’t have used that wording herself unless she’s already more of a marketer than we thought.

On the other hand, if we were in charge of social for Wet Seal we don’t know that we’d let any 16-year-old handle our brand new Snapchat account.

We can’t see the 15+ snaps that formed her “story” other than the image provided to AdAge because they disappeared after 24 hours, but we’re gonna call this a potential trend—especially since Wet Seal isn’t the only brand interested in MissMeghan’s services.

Whatever came from the partnership, it had to be more interesting than Senator Rand Paul’s “thanks for following me” snap.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Publish date: January 16, 2014 https://dev.adweek.com/digital/wet-seal-hands-its-snapchat-account-to-a-16-year-old/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT