What a Coincidence: MySpace to Simplify Privacy Settings

Kick your enemy while your enemy is down: MySpace is looking to capitalize on the much-publicized privacy issues facing rival social-networking site Facebook, announcing plans to simplify its privacy settings in a blog post by co-president Mike Jones. Highlights follow, with no mention of Facebook specifically, but read between the lines:

The last few weeks have been fraught with discussion around user privacy on social networks. We want to take this opportunity to discuss our view of user privacy on MySpace and some of the core features that made MySpace unique from its inception.

MySpace early on recognized the issues facing a Web site with a massive global population, and we’ve taken our responsibilities seriously. We take a holistic approach to safety, security, and privacy, and align our product and practices around the needs of our users, while at the same time working closely with industry experts, law enforcement, regulators, and safety and privacy advocates.

We want our users to know we are planning the launch of a simplified privacy setting for our user profiles. While we’ve had these plans in the works for some time, given the recent outcry over privacy concerns in the media, we felt it was important to unveil those plans to our users now. We believe users want a simpler way to control their privacy. That’s why, in the coming weeks, MySpace will continue to simplify its privacy settings to create a simpler, more intuitive approach that gives users greater control over their information. Setting options will include public, friends only, or public to anyone 18 or over. In making this change, MySpace will default the setting to “friends only” for any user who previously had any granular page setting to “friends only.” Users can change this option with one click if they choose.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 17, 2010 https://dev.adweek.com/digital/what-a-coincidence-myspace-to-simplify-privacy-settings/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT