What Can Brands Do When They Appear Alongside Hateful Content on Social Media?

Opinion: As these threats continue to evolve, companies must evolve, too

Hateful and offensive posts spiral into abusive or extreme content ajaykampani/iStock

Digital advertising used to be a lucrative three-step process of create, execute and measure. Now, brand safety fears and ad fraud are wasting a lot of money and causing a digital reputation nightmare.