What Kids Want: A Special Issue

Coming April 25: Our first special issue focusing on kids marketing and media will look at how companies are advancing their offerings to further convince this young consumer demographic to pull harder on their family purse strings.
Features include:
• “Toon Physics” — A look at the Kids TV upfront buying market. What are the prospects for ad sales around the new programming lineups?

• “Mother May I?” — How consumers have continued to spend on their kids, even through the recession.

• “Snack Attack” — With obesity a national health issue, marketers are trying to address parents’ concerns

• “Parental Guidance” — Why do kids’ movie trailers have to be so scary?

Plus much more from the staff of AdweekMedia.